When I was growing up I hated my hair. As a child, I was called "lion" because of the volume and messy look of my curly hair. For years I tried to hide it, tying it up and trying every new model of flat iron, convinced that my hair was a problem and wishing it were different.

As I grew up, however, I became more and more aware of myself and I learned to know my hair. I understood how to take care of it, enhancing it for what it is: curly hair. So, from the age of 15, not only did I start to leave my hair loose, but I also started to discover which products, treatments and routines worked. By trying and experimenting, I discovered how to tame my curls, how to take care of them in every situation. By accepting my hair, I learned to accept myself too and I understood that in the end, looking like a lion wasn't so bad.

Leonia is my way of sharing this journey with others. I created this brand to be able to pass on my experience and knowledge about curly and wavy hair to those who, like me, feel inadequate about their hair, but want to transform this weakness into courage.

Leonia exists to offer more than just hair care products. Leonia celebrates hair in all its forms, combining natural and high-quality ingredients, with the mission of instilling confidence and self-awareness.

With each bottle, Leonia encourages us to free our curls, our waves, and with them, to accept ourselves for who we are.